What Is a Platform or Profile in Writing?
What is a platform or profile in writing? “Writing platform” or profile is one of the misunderstood topics in publishing. The term writer platform can mean different things to different people—and there are different platform expectations for different genres. This article includes a writing profile definition, why a writing platform is important, the best writing platforms, key elements of a writing platform, and how to build a writing platform. This article is part of a series about how to become a bestselling author, written by a former literary agent who’s helped 400+ authors get literary agents and/or traditional publishers.
What is a platform or profile in writing? A combination of your personal branding, credibility, connections, and resources. Literary agents and publishers consider the strength of an author’s platform or profile when reviewing their book. Nonfiction authors are expected to have more of a platform.
Writing Platforms
In today’s competitive literary landscape, writing is no longer just about crafting compelling stories or insightful nonfiction. Authors must also focus on their platform or profile. But what exactly is a platform or profile in writing, and why does it matter?
Defining a Writing Platform or Profile
A writing platform or profile is a combination of an author’s public presence, audience engagement, and brand identity. A writing platform is essential for building relationships with readers, attracting publishers, and enhancing your writing career’s longevity. Think of a platform as the foundation that supports your writing career. It’s how you reach readers, showcase your expertise, and demonstrate your ability to sell books or other written work.
Why is a Writing Platform Important?
In the modern publishing world, a strong platform can significantly impact an author’s career. Here’s why it matters:
- Building Credibility: A strong platform establishes you as an authority in your genre or field, whether you’re a novelist or nonfiction writer.
- Attracting Publishers and Agents: A well-established platform signals that you have an audience and can promote your work, making you a more attractive candidate for traditional publishing.
- Reaching Readers Directly: Whether you’re self-publishing or working with a publisher, your platform ensures that your work reaches a broader audience.
- Increasing Sales: Engaged readers are more likely to buy your books, recommend them to others, and support your career.
Best Book Writing Platforms
The best book writing platforms vary for each author. For some, it’s a robust online presence with active social media accounts and a blog. For others, it might involve speaking engagements, media appearances, or a network of industry connections.
Key Elements of a Writing Platform
- Author Branding
- Your identity as a writer: genre, tone, expertise, and unique selling points.
- A clear and consistent voice that resonates across all channels.
- Audience Engagement
- Your relationship with readers through social media, newsletters, or in-person events.
- Building a loyal following that actively supports your work.
- Public Presence
- Visibility in the industry through articles, interviews, and event participation.
- A professional website that serves as a central hub for your content and contact information.
- Published Works
- A portfolio of books, articles, or other projects that establish your credibility.
- Content that demonstrates your expertise or storytelling abilities.
- Professional Network
- Connections with other authors, agents, editors, and literary professionals.
- Collaborations and endorsements that expand your reach.
How to Build a Writing Platform or Profile
Creating a platform is an ongoing process that evolves alongside your writing career. Here are the key steps:
- Define Your Brand
- Decide what makes you unique as an author. Is it your voice, expertise, or the themes you explore in your writing?
- Use this identity consistently in your marketing materials, social media, and public appearances.
- Create an Online Presence
- Build a professional website with an engaging biography, blog, and links to your work.
- Establish social media accounts on platforms where your target audience is active (e.g., Twitter for writers, Instagram for visual storytelling, or LinkedIn for nonfiction).
- Engage with Your Audience
- Post regularly on social media and interact with readers through comments and messages.
- Start a newsletter to share updates, exclusive content, and behind-the-scenes insights.
- Publish and Share Content
- Regularly create and share content, such as blog posts, articles, or short stories, to keep your audience engaged.
- Submit your work to magazines, online platforms, or contests to reach new readers.
- Network Within the Industry
- Join writing groups, attend conferences, and connect with fellow writers, agents, and publishers.
- Seek opportunities for collaboration or cross-promotion with other authors.
- Leverage Media and Events
- Seek media coverage through interviews, guest posts, or podcasts.
- Participate in book signings, workshops, or speaking engagements to establish your presence offline.
Conclusion – What Is a Platform or Profile in Writing?
A writing platform or profile is more than just a promotional tool—it’s the foundation of a successful writing career. By defining your brand, engaging with readers, and consistently sharing your work, you can build a platform that supports your goals, whether that’s landing a publishing deal or self-publishing to a devoted audience. In today’s literary world, a strong platform is as essential as the words you write, helping you not only reach readers but also leave a lasting impact. Now that you’ve read “What Is a Platform or Profile in Writing?” click here for the next article about becoming a bestselling author, “How Much Do Bestselling Authors Make?”
The Bestselling Author, LLC
Established in 2011, The Bestselling Author has helped 400+ authors get literary agents and/or traditional publishers. Writers who’ve worked with Literary Agent Undercover, a division of The Bestselling Author, have gotten six-figure book deals; been on the New York Times bestseller list; had their books adapted for TV, stage, and feature film; had their work licensed in 40+ countries; and sold many millions of books.
Notable authors include Nelson Johnson, author of Boardwalk Empire, which Martin Scorsese produced for HBO; Leslie Lehr, author of A Boob’s Life, which is currently being adapted for an HBO Max TV series by Salma Hayek; and Scott LeRette, author of The Unbreakable Boy, which was published by Thomas Nelson and is now a major motion picture by Lionsgate starring Patricia Heaton, Zachary Levi, and Amy Acker.
The founder of The Bestselling Author, Mark Malatesta, is a former literary agent, literary agency owner, AAR member, and Marketing & Licensing Manager for the gift and book publisher Blue Mountain Arts. He is now an author coach and consultant. Click here to see Mark Malatesta reviews.
