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How To Market Your Book

market-your-book-guideHow To Market Your Book – Most authors don’t think about marketing their books until after they’re published. But the best time to think about marketing your book is before it’s written.

Even if your book has bestseller potential, you still have to decide how to market your book. In other words, which exposure strategies will you implement to ensure your success?

As you know, exposure in publishing simply means getting you and your book in front of more prospects… in a strategic, well-targeted way. In other words, your future readers need to know that you exist. And they need to see what you have to offer, so you can sell more books and/or grow your business or brand.

This article is part of a series on
How to Become a Bestselling Author.

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How To Market Your Book – Options

Think about how to market your book for a moment. Which of the following exposure strategies (online and offline) do you believe are the best fit for your unique book, business and/or brand, and personality:

[ezcol_1half]- Private Publicist
– Public Speaking
– Speakers Bureau(s)
– Press Releases
– Securing Media Coverage
– Print Newsletter
– Online Newsletter
– Print Articles
– Online Articles
– TV appearances
– Radio appearances
– Interviewing People
– Joint Ventures (JVs)
– Print Advertising
– Online Advertising
– Direct mail
– SEO (Search Engine Optimization)
– Personal Networking
– Social Media[/ezcol_1half]

[ezcol_1half_end]- Social Media Ads
– Social Media Groups and Blogs
– Website
– Blog (Daily)
– Blog (Weekly)
– Blog (Monthly)
– Teleseminar
– Webinar
– Video Marketing/Training
– Email Marketing
– Print Media Advertising, Local
– Radio/TV Advertising, Local
– Publicity/News Releases, Local
– Print Media Advertising, National
– Radio/TV Advertising, National
– Publicity/News Releases, National
– Hosting Events
– Personal Networking
– Tele-Marketing[/ezcol_1half_end]

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How To Market Your Book – Changing Strategies

Exposure strategies are dynamic. They change as the economy changes, your industry changes, your business changes, and as YOU change. You need to come up with new strategies that always fit your current level of success, skill sets, areas of interest, financial resources, and current “social assets.”

These exposure strategies should always be: aligned with who you are, what you do best, and what you enjoy doing most; representative of your values; get you and your work in front of the most people, but also the right people; creative or “high-concept” whenever possible; designed to go “viral” or get people (including influencers with big lists and/or the media) talking about you and your work (in a good way); and give you the greatest return on your investment (ROI) of time, energy, and money.

* * *

Now that you know what to think about when
you’re deciding how to market your book,
click here for a special invitation.


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